Senior B2B Marketing Advisor · Founder, albishi.net · 20+ years advising Saudi leaders
Currently available in Arabic
Global Marketing Trends
Before deciding where to invest your marketing budget, understand where the world is heading.
Branding has returned as the #1 priority for CMOs globally. In a world of uncertainty, strong brands are the foundation · not a luxury.
McKinsey · State of Marketing Europe 2026AI is reshaping marketing team structures: smaller teams, hybrid human + AI roles, more independent contributors. Yet 94% of organizations have not advanced in AI marketing maturity.
McKinsey 2026 · Gartner Marketing Trends 202663% of CMOs see budget constraints as their #1 challenge. The surprise: only 3% can explain more than half of their marketing spend through ROI measurement.
Gartner CMO Survey 2025 · McKinsey 2026By 2028, Gartner predicts 90% of B2B purchasing will go through AI agents. If your marketing isn't digital and machine-readable, you're invisible.
Gartner Strategic Predictions 2026The traditional agency is no longer the only option. Companies are moving to hybrid models: in-house strategy + AI for repetitive tasks + specialist agencies only when needed.
Deloitte Global Marketing Trends 2025 · McKinsey 2026The question: where does your organization stand?
Maturity Dimensions
We assess your organization's marketing maturity across six dimensions. Each dimension reveals a specific gap and a real opportunity.
Do you market with a plan, or react to events? The difference between an organization that grows with intent and one that spends without direction starts here.
Strategy without disciplined execution is just a slide deck. How plans become campaigns, launches, and real results.
You have data but don't use it? A marketing decision without data is like driving in the dark.
Many tools don't mean smart marketing. An unused CRM and broken automation · the difference between buying technology and activating it.
If you can't link your marketing spend to a clear business outcome, you're not investing. You're spending.
Agency? In-house? Hybrid? The wrong model costs you more than weak performance itself.
Saudi Marketing Maturity Index
Free diagnostic tool · Built specifically for the Saudi market · Instant results.
A self-assessment that reveals where your organization stands across 6 marketing maturity dimensions · and tells you precisely where the gap is and where the opportunity lies, benchmarked against Gartner and Deloitte standards.
Note: SMMI is currently available in Arabic only
Who This Is For
You spend millions on tools, campaigns, and agencies · but no one in your organization can answer one question: is your marketing spend a cost or an investment? That's where the real problem begins.
2026 is the year of AI. $9.1 billion invested in the sector. Digital transformation needs more than infrastructure · it needs corporate communications that builds trust and delivers the right message to the right audience.
About Ismail
I started in consumer products · 8 years at NADEC (FMCG). I grew milk market share from 4% to 11% and turned a production line from loss to profit. I launched the 1kg butter product with attractive packaging and achieved 95% market share in the first year.
Then the government sector · I contributed to Saudi Post's transformation from traditional mail into e-commerce, and managed a large team covering marketing, sales, and customer service.
At Salam Telecom I led marketing and communications across B2B, wholesale, and government sectors. I led the Salam Mobile launch, which achieved 4 billion impressions in the first two weeks and 2 million website visits. I managed a marketing budget of SAR 57 million at the Salam Mobile launch in 2022.
This journey gave me a different perspective: understanding the consumer who picks a product off the shelf, the enterprise that signs the telecom contract, and the government entity leading transformation · from the inside.
Today, Senior B2B Marketing Advisor and Founder of albishi.net. I work with business leaders in both private and government sectors on diagnosing marketing maturity, building strategy, and linking marketing spend to real returns.
I built SMMI because no one else did · a marketing maturity index purpose-built for the Saudi market. The tools I recommend are the ones I build myself.
"If you can't link your marketing spend to a clear business outcome, you're not investing. You're spending."
The Marketing Series
Decision tools for senior practitioners in Saudi Arabia and the Gulf.
The wrong agency costs more than its retainer.
A complete pack covering RFI, pitch governance, BAFO, AI-enabled vendor selection, and Saudi regulatory compliance. Includes the playbook, implementation guide, ready-to-use templates, and 4 working tools.
Two files: 48-page PDF + 4-sheet Excel toolkit.
New playbooks coming to the series.
Is your marketing spend delivering the return it should?