Saudi Marketing Maturity Index

Before We Begin

Read this carefully — then click "I Agree & Start"

What you'll get:

Your institutional communication maturity level across 6 key dimensions
Top 3 gaps hindering performance and top 3 quick-impact opportunities
A preliminary comparison against similar government entities in the Saudi market
Instant results — no waiting

Important notes:

This is a rapid strategic diagnostic, not a full implementation plan. Report accuracy depends entirely on the honesty of your answers.

All data is completely confidential. Used only in aggregated, anonymized market research.

Step 1 of 9

Contact Information

Used to send your results and to contact you if you request a consultation

Full Name *

Work Email *

Government Entity Name *

Job Title *

Step 2 of 9 — Context Questions

Entity Identity & Size

Used to benchmark your results against similar government entities by audience and size

C1 — Primary Audience of the Entity ?

C2a — Entity Type

C2b — Vision 2030 Realization Program Most Aligned to the Entity's Mandate ?

C3 — Entity Size ?

Step 3 of 9 — Context Questions

Resources & Budget

Step 4 of 9 — Context Questions

Structure & Goals

C6 — Institutional Communication Team Structure ?

C7 — Primary Goals of This Assessment (select up to 2) ?

Improve institutional communication spending efficiency Strengthen institutional reputation & positioning Raise service adoption & customer engagement Build data, listening & impact measurement capabilities Digital transformation & channel optimization AI activation & automation Team development, governance & operating model

Max 2 selections

C8 — Your Role Level (to frame the answering perspective only — does not affect the score) ?

Dimension 1 of 6 · Strategy, Ownership & Governance · 20%

Dimension 2 of 6 · Execution & Activation · 15%

Dimension 3 of 6 · Customer Insight & Data · 20%

Dimension 4 of 6 · Technology & Digital Enablement · 15%

Dimension 5 of 6 · Measurement & Impact Evidence · 15%

Dimension 6 of 6 · Organization & Talent · 15%

SMMI Assessment Results

Your Assessment is Ready

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The Six Dimensions

Market Comparison

Key Gaps

Quick Wins

You have an incomplete assessment